Globalization and the emergence of digital business have changed the playing field for everyone. New business models can now rapidly disrupt an entire industry by changing the way value is delivered to customers (Look how Apple’s iTunes strategy disrupted the music industry, for example). The Business Model Canvas, developed by Alex Osterwalder, is a tool that you can use to examine and rethink your company’s business model.

This presentation will help people learn, through both discussion and hands on exercises about the Business Model Canvas, and give them the ability to use these methods to describe and innovate on traditional business models.

Fred Hilkowitz is currently a principal at Optionality Consulting and will be joining the Founder Institute in the fall. He has held numerous product development leadership positions in companies from Fortune 500 to start-ups and has been recognized for his ability to work across both business and technical aspects of an organization. Prior to Optionality, Fred worked at Quest Diagnostics, where he led the transformation of their strategic software division to a full agile organization, utilizing continuous delivery practices and principles. Fred has spoken at numerous conferences on agile and project management topics.

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